Top Five Tips to a Compelling Bio Box
Your bio box is the bridge between turning someone from a reader to a visitor. A great bio box can take a large percentage of a website’s readers and bring them to your website.
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A poorly or carelessly written bio box can result in low click-throughs, even if your article was very good.
How do you write a great bio box? Here are five tips.
State the Main Benefit Upfront
To get someone’s interest in reading the bio box the whole way through, have the benefit clearly stated right from the beginning. Don’t wait till the middle or the end.
A lot of people stop reading when they get to the point where they’re expecting to be “sold.” You have just a split second to convince them to keep reading at that point.
Use that split second (or first sentence) well by presenting a powerful benefit.
Include a Proof Element
If you make a strong promise or benefit statement without backing it up with proof, readers may or may not actually believe you.
However, even just one strong proof element like a testimonial, study, or endorsement from a well-known industry celebrity can give you a lot of credibilities.
Obviously the bio box isn’t the right place to walk through all the merits of your product. That said, having just one or two proof elements can make a big difference.
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Keep It Short
Before someone reads a paragraph, they subconsciously size it up. If the paragraph is more than four lines long on the screen, chances are they won’t even read it.
Try to keep your bio box to just three or four powerful and carefully written sentences.
Strong Call to Action
What do you want someone to do? One common mistake marketers make is using the bio box as an “About Me” page. Instead, be clear in asking people to do what they want.
If the goal is to get them to click a link, tell them to do that, along with a concise explanation of what they’ll get by doing so.
On many websites, your photo will be shown beside your bio box. While your bio box won’t always be read by visitors, almost everyone will look at your photo.
It can make a big difference.
Have a professional-looking photo taken. If possible, use a portrait photograph that’s been Photoshopped for color balance and proper contrast.
If you follow these five tips, you’re bound to have a compelling bio box. Start by stating what benefit they’ll get right upfront. Back it up with a small but impressive proof element.
End with a strong call to action, keeping the whole bio box three or four sentences long. Finally, make sure you have a professional-looking photograph beside the bio box to lend you credibility.
Writing Titles that Pull In Clicks
Your title is the single most important sentence of your entire article. Its job is to get people to open the article and read the rest. How can you write titles that other people want to open?
Here are a few important things to think about.
Start with a Great Topic
The first step to a great title is a great topic. The title’s job is simply to convey the topic as interesting as possible. In order for the title to be effective, the topic itself still has to be interesting to the reader.
Know what your reader wants. Know what they want to hear and what they want to read about. Choose your topics accordingly.
Having a great topic and a great article makes writing a great title much easier.
Use Power Words
Use words that titillate the senses, that create emotions, and that bring visualizations to mind. In other words, use powerful words rather than descriptive words.
One carefully was chosen, well-placed power word can change the vibe of the whole title.
For example, instead of: Tips for Making a Speech
Try: High Impact Tips for Making a Dynamic Speech
These two power words – “High Impact” and “Dynamic” – completely change how the whole title is perceived.
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Use Numbers & Specifics
Specifics and numbers tend to do very well. Use specific locations, number of tips, names of people, etc.
Again, taking our previous example:
Instead of: High Impact Tips for Making a Dynamic Speech
Try: 31 High Impact Tips for Making a Dynamic Speech
Or: Tips for Making a Dynamic Speech by a Former Champion Speaker
The difference between the first sentence and the latter two sentences are specifics. Specifics give titles more weight and makes them seem more real and powerful.
Get Inspiration from Other Writers
If you ever find yourself having trouble writing a title, just Google your main keyword.
How are other writers writing their titles? What kind of topics are they targeting?
What techniques are they using to write their titles? Are they using specifics? News? Names? Power words?
Don’t copy a title. It’ll hurt your search engine rankings and can be taken as plagiarism. That said, there’s absolutely nothing wrong with using other people’s titles as inspiration.
Vary Things Up
Finally, change your tactics around. Don’t use a power word in every title. Don’t use specific numbers in every title.
You’ll want your article titles to be different from one another to avoid them sounding too similar and turning readers off.
These are a few proven ways to increase your click-through rates and open rates. Start with a great topic. Sprinkle in a power word or two to make your title come alive.
Use a specific or two, if applicable. Get inspiration if you get stuck. And finally, remember to always vary things up.
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